Digital Marketing Specialist

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Services

Digital Strategy

Let's get to work!

Crafting an effective Digital Strategy is instrumental in propelling your business towards success. Drawing upon profound technical acumen and a passion for innovative thinking, I possess the capacity to transform your objectives into tangible and quantifiable outcomes.

Content Marketing

Engage & Influence

Empowering individuals to achieve their goals is my commitment. Drawing upon extensive experience, I recognize the pivotal role of strategic marketing investment. I am dedicated to steering each client through this essential journey.

Conversion Optimization

Increase your sales!

Mastering the art of sales is essential in today's competitive landscape. With a proven track record in conversion-based campaigns, I specialize in driving results that empower you to effectively market and sell your products and services

Lead Generation

Expand Your Network

Effective Lead Generation is pivotal for business success. Leveraging my skillset and deep industry knowledge, I can assist you in captivating your target audience's interest. Let's initiate a meaningful conversation today to explore how I can support your objectives.

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Recent Work

As a professional Digital Marketer, I've worked closely with many business, each with their own business goals. Both as a freelancer and part of an agency, here are a few of my recent clients.

Oliver Logan

E-commerce - Conversion Based

Online-only platform specializing in sustainable denim for women, showcasing a diverse range of styles tailored for various occasions. The company has demonstrated steady growth and sustained profitability, attributed to strategic investments in paid social media and search advertising.

The Metal Roofers

Lead Gen

With a legacy spanning more than six decades, The Metal Roofers stand as a prominent force within the Tennessee industry landscape. Demonstrating versatility across various channels and platforms, our team has consistently amplified lead generation and inbound calls through strategic advertising initiatives.

Milano Straps

E-commerce - Conversion Based

Milano Straps integrates the timeless allure of Italian culture and heritage with contemporary designs and innovative concepts, presenting a diverse selection of distinctive watch straps suitable for every event. Leveraging paid search and paid social strategies, we have achieved consistent scalability while maintaining favorable return on investment.

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CV

Experience

October 2022 - Current

Rainfactory, Inc. | Online Advertising Specialist

Manage a portfolio of clients, each with different marketing services and needs: Go-to-Market, Crowdfunding, Lead Generation, and E-Commerce, leveraging data-driven strategies to optimize campaign performance and achieve client goals and KPIs.
Collaborate with Project Managers and Marketing team members, utilizing data analysis to strategize marketing initiatives, identify target audiences, and allocate budgets effectively across different platforms.
Conduct weekly reporting meetings with clients, providing in-depth data analysis, and insights on campaign performance, including metrics, KPIs, optimizations, and recommendations for future budgeting and initiatives.
Demonstrate proficiency in creating, analyzing, optimizing, and scaling campaigns on Social Media and Paid Search platforms. Employed data analytics to track and measure the success of campaigns with aggregate budgets ranging between $600k - $1.75M, adapting strategies based on seasonality and performance trends.
Utilize a deep understanding of data and statistical analysis to forecast future campaign performance and identify opportunities through financial modeling and cost-benefit analyses, ensuring data-backed decision-making.
Leverage 3rd party SaaS platforms such as Northbeam, Motion, and HubSpot, integrating data sources to provide comprehensive analyses and gain a holistic view of campaign performance and customer behavior.
Actively attend weekly trainings to stay up-to-date with the latest platform updates, industry trends, and emerging data analytics techniques, continuously improving data-driven strategies and enhancing campaign performance.
Evaluate performance and expenditures through Ad-hoc analyses to identify pain points and areas of improvement, allowing for the optimization of strategies and more efficient allocation of resources.

March 2022 - September 2022

AGENCY BELL. | Digital Advertising Specialist

Led and executed all paid social initiatives, incorporating data analytics throughout the entire process to achieve exceptional results.
Strategized custom campaigns by conducting thorough research and leveraging demographic data to allocate budgets effectively, resulting in conversion rates exceeding 25%.
Managed teams and meticulously assigned and reviewed tasks essential for the successful launch of each campaign, ensuring all data-related aspects were accounted for.
Utilized data analysis to draft creative copy for campaigns, including headlines, body text, forms, and creatives, ensuring the content resonated with the target audience.
Devised data-driven optimization strategies using offline measuring tools and segmented data analysis, continuously improving campaign performance.
Collaborated with the Paid Search team, contributing to copywriting, conducting keyword research, and optimizing campaigns through data-driven insights.
Conducted daily performance audits, utilizing data analytics to monitor trends, identify opportunities, and maintain consistent campaign performance.
Analyzed campaign data to derive actionable insights, which informed future strategies and contributed to the overall success of digital advertising initiatives.

March 2021 - March 2022

SLICEDBREAD. | Digital Marketing Strategist

Acted as the main point of contact between clients and the agency, facilitating clear communication and understanding of client needs and objectives.
Utilized data analysis to strategize and develop custom marketing campaigns and tactics tailored to meet specific client goals. Leveraged data insights to identify target audiences, optimize ad placements, and refine marketing approaches.
Employed various data analytics tools to monitor campaign performance across different platforms (Google, Facebook, Instagram, Pinterest, and TikTok).
Presented performance reports to clients, utilizing data visualizations and clear explanations to showcase the impact of marketing efforts on KPIs. Used data-driven insights to inform future strategies and optimizations.
Conducted thorough analysis of advertising data to identify trends, opportunities, and areas for improvement.
Collaborated closely with Google, Facebook, development, and SEO teams to leverage data-driven decisions in campaign adjustments.
Demonstrated exceptional copywriting skills and contributed to the creation of engaging ad creatives, leading to increased ad quality, relevance, and audience targeting.
Monitored client websites' performance using analytical tools, identifying opportunities for improving user experience and content performance through data-driven recommendations.
Successfully scaled businesses by continuously exceeding campaign goals and outperforming benchmarks, resulting in improved ROI and increased client satisfaction.

July 2017 - December 2021

RI MARKETING | Freelance Digital Marketing Specialist

Developed and implemented data-driven marketing strategies for diverse clients, including e-commerce, fashion, beauty, food & beverage, dental, and real estate industries.
Utilized web analytics tools to track website performance, identify user behavior patterns, and optimize funnel journey for enhanced user experience and increased conversion rates.
Utilized social media analytics tools to measure the performance of social media marketing campaigns and identify opportunities for optimization.
Implemented Paid Social and Search campaigns, leveraging data insights to allocate budgets effectively and achieve positive Return on Ad Spend (ROAS).
Generated regular reports showcasing key performance metrics and providing actionable recommendations for clients, enabling data-driven decision-making and continuous campaign improvement.
Employed A/B testing methodologies to evaluate the effectiveness of different marketing strategies and identify the most successful approaches.
Conducted competitive analysis to identify industry trends, benchmark client performance against competitors, and inform future marketing strategies.
Utilized data visualization tools (e.g., Tableau or Power BI) to create visually engaging dashboards and reports that provided a comprehensive view of campaign performance and ROI.
Collaborated with cross-functional teams to align marketing strategies with broader business goals and objectives.
Implemented data-driven budget strategies, optimizing marketing spending across various channels to achieve maximum ROI and cost-effectiveness for clients.

EDUCATION

University of California, Berkeley | Berkeley, CA

B.S., Environmental Economics & Policy

Udacity | Mountain View, CA

Nanodegree: Digital Marketing

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Certifications

Product Fundamentals Certification

Shopify

100-101: Facebook Certified Digital Marketing Associate